Year round school

Mr.. Cooker For generations the education system In the US has been a major In how our world is shaped today. And changing it could maybe benefit the American people In ways you couldn't imagine. For years now America has fallen short In basic math, reading and writing while other countries have exceeded expectations. Education Is key to staying connected to other countries and being able to make It In the real world. With that said the united States education system needs to be recognized as a huge part In our ally lives and needs to be changed.Like other countries education system they have school year round showing a huge difference In the scores they get compared to the US. Having the opportunity to have school year round could allow students to graduate from high school faster and potentially college. The freedom to go at the pace that best fits you is what is amazing. In High school this could allow you to get the credits you need and that will allow you to potentially go to th e college of your choice. With this it could decrease school drop outs and help they economy by aging more jobs.This could have the potential to change our system and bring America out of the hole we made for ourselves. A student may even be struggling in a particular subject and with the regular education system it wouldn't be a priority to the teacher or the student to fully understand the subject. With the year round school this problem could be easily solved. Students would be exceeding the level expected or just staying level with their class. There are also many opportunities to being able to graduate from high school with your first year of college basic classes already completed.That saves money and a whole lot of stress, also the education on how to study and write essays in grade school help prepare you for College. Having school year round can allow you to have the time to practice and prepare for the many things that college may bring. College is what sets you up for opp ortunity to get a job and participate in society. College sets you up for many things in life and to have some of the education from high school with year round school can help you tremendously.In order to be successful in college you have to have the write study bits and ways to prepare yourself for test and quizzes so you can pass the class. With the year round school the teachers would have time to teach you all the correct ways of learning that. Education Is key In this day and age and with yearlong education you can get through many things faster and comprehend more. To have an opportunity to change the economy by having more people thinking and making life changing decisions is amazing.This could not only benefit that but the teachers, they would be more recognized for their work and have something to prove It, their successful kids. Also the time that school would start and end would be more realistic for this day and age not to mention having days off more often than now, If we could Just have one school district to try this out to see If It would work It could potentially reveal things that are unbelievable we just need to try. Year round school By Kay-Lucerne For generations the education system in the US has been a major in how our world is shaped today.And changing it could maybe benefit the American people in ways you couldn't imagine. For years now America has fallen short in basic math, reading and writing while other countries have exceeded expectations. Education is key to staying connected to other countries and being able to make it in the real world. With that said the United States education system needs to be recognized as a huge part in our daily lives and needs to be changed. Like other countries education system they have school year round showing a huge difference in the scores they get compared to the making more Jobs.This could have the potential to change our system and bring expected or Just staying level with their class. There a re also many opportunities to a Job and participate in society. College sets you up for many things in life and to ways of learning that. Education is key in this day and age and with yearlong would be more recognized for their work and have something to prove it, their realistic for this day and age not to mention having days off more often than now. If we could Just have one school district to try this out to see if it would work it could potentially reveal things that are unbelievable we Just need to try.

Deception Point Page 76

Corky turned. â€Å"What's that supposed to mean?† â€Å"Why couldn't the heating and cooling event have occurred here on earth artificially?† Rachel asked. â€Å"The rock could have been blasted by a slush-hydrogen engine and then rapidly cooled in a cryogenic freezer.† Corky stared. â€Å"Manufactured chondrules?† â€Å"It's an idea.† â€Å"A ridiculous one,† Corky replied, flashing his meteorite sample. â€Å"Perhaps you forget? These chondrules were irrefutably dated at 190 million years.† His tone grew patronizing. â€Å"To the best of my knowledge, Ms. Sexton, 190 million years ago, nobody was running slush-hydrogen engines and cryogenic coolers.† Chondrules or not, Tolland thought, the evidence is piling up. He had been silent now for several minutes, deeply troubled by Rachel's newest revelation about the fusion crust. Her hypothesis, though staggeringly bold, had opened all kinds of new doors and gotten Tolland thinking in new directions. If the fusion crust is explainable†¦ what other possibilities does that present? â€Å"You're quiet,† Rachel said, beside him. Tolland glanced over. For an instant, in the muted lighting of the plane, he saw a softness in Rachel's eyes that reminded him of Celia. Shaking off the memories, he gave her a tired sigh. â€Å"Oh, I was just thinking†¦ â€Å" She smiled. â€Å"About meteorites?† â€Å"What else?† â€Å"Running through all the evidence, trying to figure out what's left?† â€Å"Something like that.† â€Å"Any thoughts?† â€Å"Not really. I'm troubled by how much of the data has collapsed in light of discovering that insertion shaft beneath the ice.† â€Å"Hierarchical evidence is a house of cards,† Rachel said. â€Å"Pull out your primary assumption, and everything gets shaky. The location of the meteorite find was a primary assumption.† I'll say. â€Å"When I arrived at Milne, the administrator told me the meteorite had been found inside a pristine matrix of three-hundred-year-old ice and was more dense than any rock found anywhere in the area, which I took as logical proof that the rock had to fall from space.† â€Å"You and the rest of us.† â€Å"The midrange nickel content, though persuasive, is apparently not conclusive.† â€Å"It's close,† Corky said nearby, apparently listening in. â€Å"But not exact.† Corky acquiesced with a reluctant nod. â€Å"And,† Tolland said, â€Å"this never before seen species of space bug, though shockingly bizarre, in reality could be nothing more than a very old, deepwater crustacean.† Rachel nodded. â€Å"And now the fusion crust†¦ â€Å" â€Å"I hate to say it,† Tolland said, glancing at Corky, â€Å"but it's starting to feel like there's more negative evidence than positive.† â€Å"Science is not about hunches,† Corky said. â€Å"It's about evidence. The chondrules in this rock are decidedly meteoric. I agree with you both that everything we've seen is deeply disturbing, but we cannot ignore these chondrules. The evidence in favor is conclusive, while the evidence against is circumstantial.† Rachel frowned. â€Å"So where does that leave us?† â€Å"Nowhere,† Corky said. â€Å"The chondrules prove we are dealing with a meteorite. The only question is why someone stuck it under the ice.† Tolland wanted to believe his friend's sound logic, but something just felt wrong. â€Å"You don't look convinced, Mike,† Corky said. Tolland gave his friend a bewildered sigh. â€Å"I don't know. Two out of three wasn't bad, Corky. But we're down to one out of three. I just feel like we're missing something.† 90 I got caught, Chris Harper thought, feeling a chill as he pictured an American prison cell. Senator Sexton knows I lied about the PODS software. As the PODS section manager escorted Gabrielle Ashe back into his office and closed the door, he felt his hatred of the NASA administrator grow deeper by the instant. Tonight Harper had learned just how deep the administrator's lies truly ran. In addition to forcing Harper to lie about having fixed PODS's software, the administrator had apparently set up some insurance just in case Harper got cold feet and decided not to be a team player. Evidence of embezzlement, Harper thought. Blackmail. Very sly. After all, who would believe an embezzler trying to discredit the single greatest moment in American space history? Harper had already witnessed to what lengths the NASA administrator would go to save America's space agency, and now with the announcement of a meteorite with fossils, the stakes had skyrocketed. Harper paced for several seconds around the widetable on which sat a scale model of the PODS satellite-a cylindrical prism with multiple antennae and lenses behind reflective shields. Gabrielle sat down, her dark eyes watching, waiting. The nausea in Harper's gut reminded him of how he had felt during the infamous press conference. He'd put on a lousy show that night, and everyone had questioned him about it. He'd had to lie again and say he was feeling ill that night and was not himself. His colleagues and the press shrugged off his lackluster performance and quickly forgot about it. Now the lie had come back to haunt him. Gabrielle Ashe's expression softened. â€Å"Mr. Harper, with the administrator as an enemy, you will need a powerful ally. Senator Sexton could well be your only friend at this point. Let's start with the PODS software lie. Tell me what happened.† Harper sighed. He knew it was time to tell the truth. I bloody well should have told the truth in the first place! â€Å"The PODS launch went smoothly,† he began. â€Å"The satellite settled into a perfect polar orbit just as planned.† Gabrielle Ashe looked bored. She apparently knew all this. â€Å"Go on.† â€Å"Then came the trouble. When we geared up to start searching the ice for density anomalies, the onboard anomaly-detection software failed.† â€Å"Uh†¦ huh.† Harper's words came faster now. â€Å"The software was supposed to be able to rapidly examine thousands of acres of data and find parts of the ice that fell outside the range of normal ice density. Primarily the software was looking for soft spots in the ice-global warming indicators-but if it stumbled across other density incongruities, it was programmed to flag those as well. The plan was for PODS to scan the Arctic Circle over several weeks and identify any anomalies that we could use to measure global warming.† â€Å"But without functioning software,† Gabrielle said, â€Å"PODS was no good. NASA would have had to examine images of every square inch of the Arctic by hand, looking for trouble spots.† Harper nodded, reliving the nightmare of his programming gaffe. â€Å"It would take decades. The situation was terrible. Because of a flaw in my programming, PODS was essentially worthless. With the election coming up and Senator Sexton being so critical of NASA†¦ † He sighed. â€Å"Your mistake was devastating to NASA and the President.† â€Å"It couldn't have come at a worse time. The administrator was livid. I promised him I could fix the problem during the next shuttle mission-a simple matter of swapping out the chip that held the PODS software system. But it was too little too late. He sent me home on leave-but essentially I was fired. That was a month ago.† â€Å"And yet you were back on television two weeks ago announcing you'd found a work-around.† Harper slumped. â€Å"A terrible mistake. That was the day I got a desperate call from the administrator. He told me something had come up, a possible way to redeem myself. I came into the office immediately and met with him. He asked me to hold a press conference and tell everyone I'd found a work-around for the PODS software and that we would have data in a few weeks. He said he'd explain it to me later.†

Brand Equity Essay

Introduction In 2010, Coca-Cola has appeared at the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature, these two firms have a significant common characteristic which is the value of their brand is extremely high. However, the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the critical enduring assets to a company which can be the name, term, design, symbol or any unique feature can be used to identify business. Kapferer (2008) suggest that branding is the most important factor to service industry as its instinctive uniqueness like inseparability, heterogeneity, perishability and tangibility. Furthermore, CEO of McDonald’s claimed that the value of brand is worth than any of their facility and equipment. It indicate that importance of branding is powerful assets which every of marketing manager would have carefully develop and manage. In this paper, we explore the importance of Brand Equity and any of the associated metrics. Brand Equity is the differential effect that knowing the brand name has on customer response to the product or its marketing. America Marketing Association has given a definition of brand equity, it suggests that â€Å"The value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.† Brand equity is a critical marketing component for building a successful business which gives advantages to increase the profit of the product or services depends on the various value of the brand. Ad agency Young and Rubicm’s Brand Assest Valuator measures brand strength along four consumer perceptions which are the differentiation, knowledge, relevance and esteem. 4 strategy in brand equity Differentiation refers to the process to distinguish a product or services to your rivals. The purpose of approaching differentiation is to position your product to your potential customer which makes the product or services more attractive to a particular market, also, it can increase the competitive  advantage of the products. Successful differentiation can possibly leads the firms to the monopolistic competition which means business has occupy a specify market area. In 2007, Apple introduced the first IPhone in the market; the success differentiation of the IPhone push Apple to become a one of the most successful company in the world. Though, multiple brands has starting introduced new smart phone gradually, Apple has still occupy a mount 25-35% of the market as their successful differentiate their product against their rivals. Moreover, in order to identify the nature of the product differentiation, firms can use some of the metrics to measure. Moreover, brand knowledge, also known as Brand awareness refers to the brands popularity toward firm’s potential consumers. Kevin (1993) declared Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness is always the primary goal of advertising which include the brand recognition and recall performance. Larry and John (1992) claimed that Brand recognition refers to the capability for consumers to identify between new brand and consumer previous used brand. The primary objective isn’t to force consumer to recognise the brand names, it often means that consumers can response to a certain brand after viewing its visual packaging images. On the other hands, brand recall refers the consumer’s ability to generate and retrieve the brand in their memory. Furthermore, brand relevance refers to how consumers feel its meets their needs. Aaker (2012) suggest that the brand relevance is to differentiate or innovate new product or services that route to consumer to have a ‘must have’ feeling. Finally, brand esteem refer as how highly consumers regard and respect the brand. consumer’s response to a marketer’s brand-building activity is driven by his perception of two factors: quality and popularity, both of which vary by country and culture. Brands such as Kodak, Maruti, Pepsi, Amul and Raymonds are esteemed in the consumer’s mind, based on popularity more than quality. Therefore, those 4 factors are the most crucial element of brand equity approach, it aims to develop a valuable customer equity which means the value of the customer relationships that the bread create. 3 Level of brand Equity In order to evaluate a brand, there are three level that we can approach to  measure the states of brand. The first level refers as the firm level which measure a brand as a financial asset. It means that firm treat a brand’s value as an intangible asset. Neumeier (2006) provides an example to describe the situation. He claimed that if manager were to take the value of the firm, as derived by its market capitalization—and then subtract tangible assets and â€Å"measurable† intangible assets—the residual would be the brand equity. On the other hand, the term ‘Brand valuation modelling’ is also highly relevant to the brand equity in this level. Brand valuation models typically combine a brand equity measure with commercial metrics such as margin or economic profit. It can determine the actual value and the potential value of the brand in the future. The second level is product level refer as compare the price of the product with infamous brand. We assume that the different in price, consumers would be favourite in our brand. Firms always determine their sales price by the result of this level. The third level is the consumer level which defines as seeks to measure the awareness and brand image. Free association tests and projective techniques are commonly used to uncover the tangible and intangible attributes, attitudes, and intentions about a brand Brands with high levels of awareness and strong, favourable and unique associations are high equity brands. (Keller 1993) The 3 Brand Equity Metrics In order to identify the level of success for the brand equity, there are three metrics which can be used to measure the performance from three different aspects. Firstly, financial brand equity metrics is used to measure a brand’s profitability and it is include market share, price sensitivity, profitability, revenue etc. Roll (2009) reveals that Measure a brand’s monetary value through the various parameters of market share, price premium a brand commands, the revenue generation capabilities of a brand, the transaction value, the lifetime value of a brand and the rate at which brands sustains growth. The purpose of this measure is to allow a firm to evaluate an accurate financial value of brand equity linked to marketing metrics. Moreover, Knowledge metrics is the key driver of brand equity which refer to measure brand’s awareness and popularity via many stages of recognition, aided, unaided and top of mind recall. Similarly, the functional and emotional associations of a brand are important drivers of  brand equity. Knowledge metrics include the loyalty, retention and awareness. For example, PlayBoy is recently changing their target consumers and markets. It must be imperative to them as their recognition has decreased significant in the global market such as China. As the result, PlayBoy has suffered of a huge loss because the losing of knowledge metrics. The third metrics is Consumer Brand Equity Metrics which refer to track consumer sentiment and behaviors related to your brand to get a complete understanding of brand equity. If consumers believe in a brand, it has far more equity than a brand that consumers don’t care about or believe in. (Gunelius). In order to approach this metrics, firms has to ask questions through surveys and research that gives information of how people feel about the brand and how they make purchase decision. Firms can use those dates to track the brand equ ity to ensure it’s growing in a positive direction. The Benefit of Brand Equity Approaching brand equity is always giving a lot of advantages to the firms. I strongly suggest should use brand equity to gain the benefit shown below 1. Increase market share of the company If a firms successfully approach brand equity in the market, their product value will be excess the market expectation which will attract potential investor to invest into the company. It increase the market share at the market, moreover, it accelerate the development of new firms. Beats electronics is developed on 2008 and it has become one of the most valuable audio product manufactures in the world. As they have unique strategy to promote and differentiate their product, the value of their brand has increase 27 billion dollars in 3 years and it has been purchased by Apple on 2014. 2. Helps build Brand loyalty Brand loyalty is directly related with brand equity. Well-developed and promoted brands make product positioning efforts more effective. Brand loyalty is the consumer’s commitment to repurchase to a specific brand while  brand equity refers to the marketing effects which a product’s value increases because the branding effect. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher. For example, Apple as one of the leader sheep of the smart phone market, their unique feature and design has earned a lot of brand loyalty in the market. 3. Helps to introduce new product When Firms are trying to establish a new product in the market, it is always easier if the firms have successful brand equity as their brand is already well-known in the market. 4. Reduce promotion cost Promotion is always costly ecstatically through media channel. However, brand equity can reduce the price of the promotion as they have a solid consumer base which will promote firm’s product by word of mouth. Conclusion Brand equity is a phrase used in the marketing industry to try to obtain the benefit from the brand’s power, based on the idea that the owner of the well-known brand name can make more revenue from products or services. As consumers believe that products with famous names is better than less well-known products as another word for â€Å"brand equity† is the â€Å"brand value†. The value will have be premium when a firm realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by 4 aspects which are differentiation, knowledge, relevance and esteem. Therefore, business should approach brand equity as their primary goal as it provides a lot of advantage and it increase the marketing productivity significantly. Reference list Gunelius, S 2014,’ Brand Equity Basics – Part 1: What Is Brand Equity?’ retrieved 07 September 2014, < http://www.deakin.edu.au/students/study-support/referencing/harvard> Aaker, D 2009 Managing Brand Equity, The Free Press, New York Kohli, C& Leuthesser, L 2001,’ BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL’, retrieved 07 September 2014, < http://www.brandchannel.com/images/papers/brandequitycapitalizing.pdf> Keller, K L 1993,’Conceptualizing, Measuring, and managing Customer-Basaed Brand Equity’, Journal of Marketing, retrieved 07 September 2014, < http://www.iseg.utl.pt/aula/cad1849/conceptualizing_measuring_managing_cbbe.pdf>

Sigmund Freud Essay Example | Topics and Well Written Essays - 1000 words - 1

Sigmund Freud - Essay Example Freud compared religious practice with neurosis as it related to the unconscious forces of guilt through repetitive behavior. (Kessler, 2007, p.149)When discussing religious mysticism and the unity experience, Freud believed that the deep unconscious patterns of the womb experience and infancy were the basis of this manifestation in religion. (Kessler, 2007, p.148) Along with this, Freud viewed desire / satisfaction, feelings of security / insecurity, and the need to be accepted or loved as related to childhood patterns of family relationship. These also form the basis of the need for religion in the individual. Freud believed that the Oedipal complex was itself a universal pattern that was reflected in religious belief. He felt fundamentally that religion was an illusion, like a neurosis, and used historically for the repression of instincts. As human societies become more developed and educated, he believed, religion would increasingly be replaced by a rational and secular society where sin was redefined and guilt was not repressed. Thus, modern, cosmopolitan liberal culture and the sexual development of Western culture that has occurred since the 1920’s are an example of what Freud believed would occur when religious beliefs on the repression of basic instincts and desires were lifted by society through secularism. Carl Jung believed that Freud was too narrow in interpreting the Oedipal as universal and in basing all religious instincts on the unconscious behavior patterns of childhood. His work posited the â€Å"collective unconscious† and psychological archetypes that formed a type of deep human identity relationship with the universe and manifested through religious mythology and dream symbolism similarly. (Kessler, 2007, p.149) According to Jung, the way that the individual conceived the self and God or ultimate reality represented a gap that was to be bridged by the spiritual path or the process of self-realization. Thus, if the individual viewed the religious path as a means of self-expression of the Self’s highest values, it would be a valuable and healthy aspect of self-development, and not neurosis as Freud posited. Some claim that each psychologist’s writings reflected a cultural bias from their social position. Freud’s family was Jewish growing up in the pre-Nazi era in Austria (Vienna), while Jung was a Protestant German in the same period who relocated to Switzerland during the pre-war era. Jung was highly influenced by the German alchemical tradition, and he uses psychology as a basis to reformulate this religious philosophy into a theory of higher self-realization, while Freud’s own Oedipal complex may have been dominant and thus related to him as positing it as a cosmological principal. Similarly, Freud and Jung’s views on religions can be seen as describing their own highest Self and value systems, and based on their own understanding of the individual in relation to soc iety which is also projected subjectively into the theory. 3. A theodicy is a theological or religious justification for the existence or appearance of evil in the world. (Kessler, 2007, p.161) As Kessler states, this is the simplest definition, for on one hand evil can be defined in all manner of ways as intentional pain, suffering, violence, death, destruction, cruelty, etc. but a theodicy is generally used to reconcile these perceptions of reality with a conception of God that is pure, true, the sum of the good, and all-loving. The practical experience of an individual living in the world contradicts the ideal of a perfect, loving God generally unless it is mediated with a theodicy. The karma philosophy in Buddhism and Hinduism posits a

Reflections on Learning Essay Example | Topics and Well Written Essays - 750 words

Reflections on Learning - Essay Example This led to a great improvement in my prowess on the field, and quenched my thirst for knowledge as a student. Some of the practical applications of our course open new doors to many opportunities that would have previously seemed distant. This has showed me that the growth in technology is diverse and the information to be gathered even the more. The following paper describes how my experience has been with the different concepts that I have acquired. It will also show some of the challenges I faced, and how they helped me to learn more from them. Reflection During my course curriculum, I came across many ideas. The ideas helped me understand the working of things in IT. In systems theory, some of the paradigms I learnt really gave me an in-depth understanding of how things work. I got to appreciate the connection between the different branches of IT and how they are interrelated. The most amazing and course changing moments are those when I learnt how all the branches are inter con nected and how the concepts from one branch spreads over to the other branches. This information helped me understand how to apply some frameworks and systems semantics from one platform to another .This kind of learning helped me open my mind up. It gave me an opportunity to be creative with my practices. During practical sessions, it was interesting to see how development of systems could be made easier by using time saving methods (Skyttner, 2008). These methods include; how to use different classes for different programs, and how to use data sets across different programs. These are some of the practices we got to learn. It showed me how technology could be used to achieve so much and make man’s work easier. Some of the insights I got were mostly from system design analysis and development. I got to learn the dynamics of implementing systems in organizations. I also learnt how these systems are used to improve the functionality of that organization (Skyttner, 2008). I und erstood the cost implications that are incurred by the organization. This also made me see how organizations justify the cost they incur when they have deployed a new system. They improve performance and make the staff understand why they need to embrace information technology. I learnt that this is achieved through training and making the staff understand the importance of this change. During the course, I faced numerous challenges that helped me learn a lot from the curriculum. Some of the concepts that were taught I had a problem understanding them and seeing their practicality. They posed a challenge especially when I had to justify their use, some concepts that were taught were also contradicting and they left me confused on which to apply. I later learnt that some of the concepts and practices might be contradicting, but they are applied in different scenarios. This is because the different scenarios require different approaches. This explained why some of the ideas might seem contradicting. An example is the approach used in programming. The two models; bottom up and top down, are applicable in different scenarios. Due to the extent of exposure we got from the class. My level of understanding of the topics we covered is sufficient. I knew this by trying different exercises to check and the results were quite satisfactory. I did the tests on a practical and theoretical level. This showed me that my learning was all rounded, and not skewed to one aspect. Conclusion Throughout the course,

Architecture Article Example | Topics and Well Written Essays - 1250 words

Architecture - Article Example Architects should mix artistic designs in their work and scientific rationale and calculations to make their creations both attractive and functional. Any shortcomings between the two would cause major flaws in their profession as a whole and independent practice in particular. Because of the complicated nature of their profession, governments all over the world are regulating the architectural profession. Since any miscalculation and malpractice of architects may cause loss of lives and properties, legal codes should be implemented by the government for the regulation of the performance of their profession. Particularly in Canada, the national government has created an agency, such as the Canadian Commission on Building and Fire Code, in overseeing and regulating this delicate profession. Regulation is a legal restriction implemented by government agencies by way of legislation. It attempts to "produce outcomes which might not otherwise occur, produce or prevent outcomes in different places to what might otherwise occur, or produce or prevent outcomes in different timescales than would otherwise occur (Regulation)." Based from the definition above, we can say that regulation aims to promote positive outcomes and/or prevent negative outcomes of the concerned organization or the specific group. Given this definition of regulation in the profession of architecture, I can say that the regulatory system in Ontario aims to protect the architectural profession more than the public. This does not mean, however, that the public is not addressed in the regulation policy or the rights of clients or the public is disregarded. Actually, the tone of the written policy is to protect architects, particularly the members of Ontario Association of Architects (OAA) [in Canada, every province has its own regulatory system regarding the architectural profession], from engaging into activities or situations where the image of architects will be tarnished. For example, the Provincial Government of Ontario has provided a law that will safeguard the rights of the architectural firm if the client prefers to backs out from the project. The government, under the Architects Act, require that the architect who accepts the project to write a registered letter to the architect that terminated stating that he has been engaged on the same building project for the same purpose by the same client (When a Client Changes Architects - Regulations Under the Architects Act)." This "courtesy turnover" letter actually aims to establish a professional relationship between the previous architect and the succeeding architect so that there will be a clear turnover of responsibility. As I see it, it is still the client and the public who will benefit from the regulatory system because there is a clear and unclogged communication line between the previous and the succeeding architects. Protecting the image of architects requires numerous and great responsibilities. These numerous responsibilities that architects should follow for their own protection seems to make architects in Ontario feel excessively regulated. In a news article from Ontario Building Officials Association, the Ontario Court of Justice will hear a matter concerning the arguments presented by the Professional Engineers of Ontario (PEO) and

Porter's Five forces model goes some way towards guiding managers how Essay

Porter's Five forces model goes some way towards guiding managers how to make capacity decisions under uncertain demand. Howev - Essay Example Porter’s Five Forces model, a strategic analysis tool, allows organisational leadership to examine consumer and supplier characteristics, market trends, and competitive activity to determine what market-related factors maintain the most probable characteristics to disrupt or otherwise impede strategic advancement. The PESTEL/SWOT template of evaluation allows a firm to examine its internal strengths and weaknesses, based on the tangible characteristics of the external market, including political, economic, and social forces relevant to the strategic plan and new business direction. An organisation cannot determine capacity without first understanding what dynamics of the internal and external market environment will demand either flexibility in operations or create some degree of resistance toward meeting a specific strategic goal. This report utilises data uncovered using Porter’s Five Forces model and PESTEL/SWOT to determine how a solar panel manufacturing company ca n assess new strategic commitments and ensure the organisation is aligned with market conditions to achieve profit success with key target markets. 2. Porter’s Five Forces Analysis There are five forces that influence or shape competition that include competitive rivalry, threat of new market entrants, the degree of substitute products on the market, as well as both supplier and consumer buying power on the market (Porter 2011). A solar panel manufacturing plant, in order to achieve a new strategic goal or market positioning strategy, must be concerned with establishment of a partnered and adaptive supply chain network (as one example) in order to achieve maximum business outputs. In this scenario, the plant management must examine whether the existing supply network is sufficient for adaptability to meet just-in-time demands (in a lean environment) or whether the supply partners are able to reduce their switching costs to defect to other high-profit-building buyers in the sa me industry. The framework of the Five Forces Analysis is to give the business a strategic snapshot of current, external market conditions so as to translate such findings into internal operational restructuring or human capital development (as two examples) necessary to achieve strategic results. Bennet and Rundle-Thiele (2004) remind the business world that the nature of today’s markets make it easy for competition to replicate existing products and services. The only feature of a business that cannot be replicated is the firm’s brand image (Nandan 2005; Bennet and Rundle-Thiele 2004). In the solar panel industry, products are largely homogenized, meaning that they have similar features, benefits, pricing and function that are easily replicated by competitors maintaining strong capital resources and manufacturing know-how. This is why, to this industry, the degree of competitive rivalry as well as consumer characteristics are so vital to establishing a strong competi tive edge. Porter (2011) iterates the importance of understanding the potential risks of buyer brand defection. In the solar panel industry, consumers have a great deal of buying power. This market is characterised by concentrated markets, where there are actually few buyers that maintain the majority of market share (Porter 2011). Further, solar

Bank financial management Essay Example | Topics and Well Written Essays - 1500 words

Bank financial management - Essay Example While some considers the commodities and equity market as one of the riskiest assets for an investor to put his or her money, the riskiness of a bank is defined differently. The financial statement of a bank reflects the true picture of its assets and liabilities at a particular point of time for a particular period. The balance sheet of a bank shows the total assets owned by the bank and the total liabilities owed by the bank, on a given date. Different countries have different capital adequacy ratio and guidelines that help the banks to maintain adequate capital to protect the bank from defaulting. The global financial crisis that affected almost all the economies, directly or indirectly, changed the perception of risk in the multinational banks all over the world. The Basal committee on banking supervision which was established by the central bank authorities of ten countries encourages common standard and common capital adequacy requirements for its members to ensure investor protection of funds. Assessing the Financial Position of European & US Banks during the Period 2002-07 A bank is considered as one of the safest place for putting money when compared to other investments instruments like equities or corporate debt instruments, derivatives, hybrid instruments, etc. However, the perception of many people around the world has changed with time. If banks has inadequate capital base, it will need third party assistance to infuse capital which will increase borrowing cost and risk. Consider an example, and investor has the option to invest in Bank A, operating in US, or in Bank B, operating in Germany. Moreover, the rate of return from both the bank is same, say 5%. So, in this case, how does an investor decide in which bank he or she should park money? One way to answer this question is to ascertain the risk of default for both the banks, since the given expected return is same. To determine the riskiness of default, an individual or corporate need to assess the financial statement of both the banks. Key variables like the total assets, loans, deposits and short term funding, equity, net interest margin, liquidity, profit before tax, operating income, fee and commissions, loans to total asset ratio, interest coverage ratio, profitability ratio, etc. are used to evaluate the financial health of the banks (Selvavinayagam, 1995, pp.11-32). From the given data, if we analyse the performance of the European banks with US banks on the basis of Net Interest Margin, their efficiency can be assessed. To analyse the given data, we first concentrate on the NIM of commercial banks from the year 2002 to 2007. The net interest margin or NIM is defined as the difference between the interest income and the interest paid by the banks relative to other assets. This is similar to the gross profit margin of the non-financial institutions (Maudos & Guevara, 2002, pp.18-19). Higher values mean that the banks are earning higher spread between the interest receivable on loans given out and the interest payable on the loans taken. The average Net Interest Ma rgin for the U.S. from 2002-07 is above 3.00% compared to the European bank of is 2.9931%. Thus, keeping other things constant, on the basis of NIM, the US banks are marginally more efficient compared to the E

Action report 1 Article Example | Topics and Well Written Essays - 250 words

Action report 1 - Article Example The introduction part of the article offers an insight of the general views of the two schools and what led to their views. The fatalists’ view is mostly persuaded by technology (Klein 1). In the conclusion part, both fatalists and redistributionists conclude that the government has not brought about inequality (Klein 1). According to them, social services and taxes have not changed all that much, and; therefore, raising taxes or enhancing infrastructure spending, for instance, will not fix it either. The only issue is that redistributionists argue that fatalists are not aware of how the government has aided inequality through cutting taxes on wealthy people and not considering the poor (Klein 1). In the mitigation theory, Fieldhouse argues that greater taxes on the rich might do more to restrain inequality than people notice (Klein 1). Finally, in the wider appeal section, it discusses how the Federal Reserve’s choice to prioritize low inflation above full employment is a regime intervention of staggering significance, even though it is hardly ever presented that way (Klein

First national bank case study Essay Example for Free

First national bank case study Essay A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand. Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place. 1.2 Audi: commodity, products, company, brand? differentiates between a brand and a commodity by stating that â€Å"Branding is associated with added costs in the form of marketing, labelling, packaging and promotion. Commodities are ‘unbranded’ or undifferentiated products. distinguish the difference between a product and a brand, by saying, that a product â€Å"is anything that meets the functional [tangible] needs of customers†. In this context, one can say that a commodity represents basic, unbranded products such as Steel or other raw materials. However, products represent the next level, in this case it is automobiles. As a result, the brand level, which has intangible benefits, is represented by a particular brand in the automobile industry. However, Audi is a company brand which means, that the â€Å"name of the company identifies the brand†. This view is supported by Kapferer (2004, p.5) and Olins (2008, p.52) who both state that the corporate name is used at the same time as the name of the brand. 1.3.AUDI – major characteristics Audi is the jewel of the crown within Volkswagen group as well as the driving force of growth. Until the mid-1990s, Audi cars were still seen as poor mans Mercedes or BMWs. However, since the 1996 A4 and then the head-turning TT, Audi has established itself as a leader in style and quality. Its technology also shines in powerful turbocharged engines, quattro 4WD, aluminum spaceframe chassis and advanced transmissions. Now Audi has become a strong premium brand like BMW and Mercedes-Benz. The lifestyle of many people has changed in the sense that, there is a development towards an environmentally friendly way of life and Audi should take advantage of this. Even though Audi already takes necessary steps toward the protection of the environment, it should emphasise that it’s a hydrogen combustion Strategy is competitive to BMW’s engine for example. Audi should aim to become the economic and environmental leader in the worldwide automobile market. Audi should expand their brands on the worldwide market and emphasise their different price ranges and target markets in order to create customer loyalty and affection for the brand. Furthermore, Audi should be aware that there are still new customers entering the market, for example young people. By targeting this group, Audi has the chance to mature with this audience, which supports the establishment of customer loyalty. In this context, After Sales Service plays an important role in maintaining the customers and encouraging repeat purchase. Audi should aim to improve customer satisfaction and brand image through enhanced dealer networks and an upgraded service. Furthermore, Audi did considerably well in surviving the economic crisis, not just because of their high brand equity and their excellent sales in the last year. However, in expanding this equity in the future, financial backing could be established, which could help Audi to become number one worldwide, and help Audi perform better against the competition. This emotional relationship should be expanded by continuing to offer high quality cars to every segment of society, ranging from young drivers to old, loyal drivers.

As I Walked Out One Evening | Analysis

As I Walked Out One Evening | Analysis There is a certain level of hesitation that is often experienced when it comes to ones acceptance of time. One may see this uncertainty not only in others but perhaps in his or her own perceptions. There is much speculation surrounding time and what happens when ones time on earth finally reaches its end. The nature of time, in itself, is a scary reality. Not only does time play a very personal role in the lives of all of humanity, but it also plays a prominent part in many of the works included in modern and contemporary poetry. We see the positions of various poets when it comes to the concept of time, whether it be a position of optimism or pessimism. There is one thing that is certain, however; one never knows when his or her time on earth is up. Time is, essentially, all we have. W. H. Audens As I Walked Out One Evening, can be viewed as a prime example of a poem which revolves around the theme of the finite nature of time. A background set to match this exchange between mortality and eternity is the brimming river (5) where the speaker stops to listen to the lovers. The river is used as a metaphor for Time because of the way it flows: it goes on endlessly and goes on even as we do not. No matter what small connection we may make with the water in the flowing river, it keeps flowing past us. No matter how hard we may try we could never stop the river from flowing. Similarly, the bells of the clock tower remind us of the Time that is passingthe time that will not stop for us: The underlying theme of Time is the cycle of life or perhaps the rotation of the seasons. The speaker may already be thinking about the passing seasons of his own life when the crowds remind him of harvest wheat. Auden portrays the wheat in terms of time: fall is frequently used as a metaphor for old age. It is the final stage of the life cycle; the flowers have blossomed and the cold winter is on its way. Here the speaker sees the crowd and is perhaps reminded of the cycle we all experience as we head towards our elder years. Even the young lovers will grow pale with old age, just as into many a green valley / Drifts the appalling snow (33-34). There is tragedy that lies in beauty and youth; neither of them last and eventually we grow old and disintegrate. Auden metaphorically portrays Time in terms that are almost disturbing, as it dwells in the burrows of the nightmare (25) and watch the lovers from the shadows. It pauses just until they are about to complete their love with a kiss before it coughs and interrupts with its opposition. The same church bells that chime the hour also ring for the dead and on this night near the river both bells have the same sounds. The speaker, as he walks along the river down Bristol Street, may have found himself further down that lane than he anticipates, as he ends up somewhere between the lovers and all the clocks in the city (21). Standing there as the bells ring, he loses track of time, hearing a complete song in reply to the lovers singing. He soon realizes how much time has passed: It was late, late in the evening, / The lovers they were gone (61-62). Here, we see the speaker as he spends his time observing others. In the process, he never gets to experience his own life, on his own time. As so on as he knows it, a great deal of time has passed; so much in fact, that the lovers have gone away-indicating that they have used up their own mortal time on earth and the speaker has wasted a great deal of his own time through his relentless observation of them. The poem incorporates two different ideas conveyed by the songs. Auden ultimately invites us to evaluate the viewpoints of the lover and the clocks that are clearly at odds with one another. The lover argues that love is everlasting and eternally young while the clocks assert that all of life, including love, is subject to time and decay. Although Auden does not want o deny the lovers optimism, he ultimately gives more acknowledgment to the clocks practical outlook. The clocks song is less emotional and more detached than the lovers. They whirr and chime and dispute that time is more powerful than anything human, even love: Time watches from the shadow / And coughs when you would kiss (27-28). Time is a silent and inevitable force that disrupts even the most joyous of moments and can replace a kiss that brings people closer, with a cough that pushes them apart. The clocks uphold that Time is the triumphant force since it is a race that can never be won by humanity and there are never any exceptions to its limits nor are there any survivors of its boundaries. As the clocks describe it, In headaches and in worry / Vaguely life leaks away (29-30). The clocks go on and we see that time not only presents trivial worries such as headaches, but it also carries greater dangers: The glacier knocks in the cupboard, / The desert sighs in the bed, / And the crack in the tea-cup opens / A lane to the land of the dead. The items mentioned are all objects foun d in ones home. The greater powers of the external world can infiltrate even such personal places as the ones we call home. Even death, perhaps the greatest threat of all, can make its way into this domestic place. The cracked tea-cup represents the effects of time. It is evidence that things diminish as time goes by and it illustrates the human condition. We are, essentially, born to die because Time is bound to take its course. Auden personifies the clocks by giving them the ability to speak. In reality, these clocks do not have the capacity for human language. The clocks argument, like the lovers, may well be taking place inside the poets head. The poet is thinking about the nature of human life, and in the clocks song there are several references to vision as well as literal reflections. In one of the clocks songs, the clocks urge: O look, look in the mirror, O look in your distress; Life remains a blessing Although you cannot bless. (49-52). Here, the mirror portrays an image of sorrow while the downbeat voice of the stanza is fit by the statement that Life remains a blessing (52). Nonetheless, the clocks make it clear that humans are not capable of valuing the joys of life and give one final order: You shall love your crooked neighbour /With your crooked heart (55-56). The clocks song cuts the lovers optimism and certainty short. Auden gives the clocks three times as many stanzas as the lover to state their ideas about life, love, and time. This imbalance, along with the fact that the clocks get the last word in the discussion, demonstrates that their viewpoint is the prevailing one. The clocks do not, however, get the last word in the poem. In the final stanza, the speaker is finished quoting them and returns to speak in his own voice. Many hours have passed since the start of the poem. The crowds, along with the lovers, are gone. The sounds of clocks have stopped and the poem concludes the deep river ran on (60) This line hints towards hopefulness as it may indicate that the cycle presented in the poem will recur and that lovers as well as those who believe in love, will again sing of their hopes and passions, despite the dire assertions of clocks and other reminders of the reality of time. On the contrary, the concluding line may be disparaging-the river seems to be symbolic of times unyielding onward motion. The river appears to have little concern for the human world and is unchanged by joy and grief. In spite of the inevitability of human fate, nature and time will continue to move forward with or without us, as it has done for countless years. Auden seems to advance the clocks message over the lovers perhaps becau se he cannot refute the fact that love is stifled by the complexities and boundaries of life. On the other hand, poetry, unlike love or the life spans of human beings, has the potential to forwardly and eternally progress. As I Walked Out One Evening and other poems must end, however, poetry as a figure of human accomplishment, has the chance to live on.

Game Graphics Design Assessment

Game Graphics Design Assessment You have started work as a designer for Adventurer a leading games development and publication company. Adventurer was founded in 2010 and produces a consumer specialist magazine, which is referenced by other development studios as well. The magazine features information on a wide variety of computer/video games genres: it has dedicated sections for the history of computer games, retro gaming, market news, and recruitment as well as games platforms. In your role as a designer you have been given the task to carry out these key jobs. You have been asked to suggest hardware and software that the design department needs to use to create and edit computer graphics for marketing and advertising purposes. Additionally you have been asked to design a full-colour A4 double-sided leaflet to promote the new computer game called Obliterate, which is a 15 certificate game that Adventurer is looking to market. Various items including a digital image and a new logo for Adventurer will be included within the booklet. The logo should reflect the business of Adventurer: fun and entertaining. The game is of the platform genre and therefore requires eye-catching state of the art graphics suitable for a 15 certificate game-playing audience. The budget for this project is  £5000. This can be increased depending on how well the game sells through the promotion of the leaflet. This is a highly professional document and requires being fully proof-read before sending to the professional printers. The images and graphics must be supplied to the printer in any of the file formats for the following programs: Corel Draw, Publisher, Illustrator, Visio/Serif Drawplus, Paintshop Pro, GIMP, Paint, PhotoShop, Photoshop Elements, Serif Photo Plus. You must consider the size of the files and how you will supply them to the professional printers. You must consider file management techniques to enable the reprographics personnel to access your files. Also you need to consider the consequences of compression on the quality of any of the files. P1 Identify the hardware and software required to work with computer graphics. Create a table identifying hardware needed to create and edit computer graphics. State why the items of hardware you have chosen are needed. Task 1A  Ãƒâ€šÃ‚   Hardware. You should identify a range of (at least three)hardware of your own choice and/or from the suggested list below: Monitor Printer Graphics card Digital camera Scanner Processor Memory CD ROM Hard drive Task 1B  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Software:   Add to the table identifying the software needed to create and edit computer graphics. You need to identify a range (at least three) of Vector software or Bitmap software either of your own choice and/or from the suggested list below:  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Vector graphics software: Corel Draw/Publisher/Illustrator/Visio/Serif Drawplus Bitmap (or raster graphics) software: PaintShop Pro/GIMP/Paint/Photoshop/Photoshop Elements/Serif Photo Plus Task 2 P2 State the functions of a defined graphics software package.   State what the functions are of your chosen graphics software by stating what the function does and how it may be used when creating a graphic. Create a Table to include a column for screen prints.  Ãƒâ€šÃ‚   Choose your own graphics software and/or from the list below: Graphics software: Publisher/Paint/Photoshop/Xara Examples of standard software functions are: Freehand draw Rotate/flip Resize Crop Group/ungroup Layout grids Special effects such as sharpen, soften, or posterise Templates (as used in) presentations, web pages, Word or Excel documents Other:   colour manipulation or shapes Colour depth:   8-bit=256 colours, 16-bit 64,000 colours   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   See next pageà ¢Ã¢â€š ¬Ã‚ ¦ _____________________ Task 3 M1 Compare graphics software used for creating and editing graphics. Compare the features (tools and techniques), cost, strengths and weaknesses of at least three different graphics software packages that you have used for creating and editing your graphics. Create a table in Word. Task 4 P3 Describe the differences between raster (bitmap) and vector graphics. Write a brief report in Word to show your understanding of the main differences between vector and bitmap graphics.   You will need to illustrate your work with examples of your own bitmap and vector images. You must describe the type of image, the file size and differences in scaling.  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­_________________________________________________________________________________________ Task 5A P4 Use specialist hardware to acquire images for a defined purpose. You need to take one digital image relating to the theme fun and entertaining.   The image will be included in a leaflet for the launch of a new game (in the later task P6).   You should read the scenario at the top of this assignment and consider how your digital photograph will fit in with the purpose of the leaflet for P6. For example what is the purpose of the leaflet, the house style, the colours and the size of the image. Provide evidence (screen print and annotations) of how you uploaded your digital photograph image to your PC.   Use a Word document to do this. Task 5B P4 Use specialist hardware to acquire images for a defined purpose. You need to scan a picture from a book or magazine using a scanner.   The image will be included in a leaflet for the launch of the new game (in the later task P6). Provide evidence (screen print and annotations) of how you scanned your digital picture to your PC. State the name of the scanner you used and give relevant information about the scanner. Task 6 P5 Create an original graphic for a defined user need using graphics software. You need to design and create a logo for Adventurer. You should use suitable vector software to do this. Base the design for the logo on the character or sprite you created in Unit 22. Remember the theme is fun and entertaining. See next pageà ¢Ã¢â€š ¬Ã‚ ¦ Task 7 P6 Use graphics to enhance a document incorporating acquired images and objects. Produce a double-sided leaflet using a template in Publisher, which will advertise the new Adventurer game.   This leaflet is to showcase your graphics and drawings created for this unit. You should provide before and after screenshots as evidence of any additional techniques you use such as: Resizing and positioning Cropping and text wrapping Others items you may include in your leaflet may include: Your Adventurer logo; The scanned bitmap image you did for P4; The digital bitmap photograph you did for P4; Any relevant clipart; Identifying the games platform; Stating the minimum age of player details; Suitable text and shapes Any other details you would like to include. _____________________________________________________________________________________ Task 8 M2 Use at least three advanced techniques to combine multiple images to enhance your original graphic to a near-professional standard. Examples of advanced techniques are: layers filters masks juxtaposition/superimposition of images and text multiple images changing colour balance/contrast Evidence and describe the advanced techniques you have used by stating which software package has been used as well as screenshots with annotations of the techniques carried out.  ­Ã‚ ­_________________________________________________________________________________________ Task 9 M3 Identify legal implications associated with the use of images Laws and Guidelines Part A Type up a report detailing the relevant legal issues and guidelines you had to abide by when using the graphics for your brochure.  Ãƒâ€šÃ‚   You must include: Copyright issues   e.g. Copyright, Design and Patents Act (1998) Permissions (e.g. photography of children, buildings, businesses) Acknowledgements Part B Within a table, you must record the copyright of any sourced images used within your graphics. You must also consider who owns the rights to the graphics/images that you have created: is it yourself or your client?   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   See next pageà ¢Ã¢â€š ¬Ã‚ ¦ Task 10 D1 evaluate the tools and techniques used to enhance your original graphic. Produce a report, which evaluates the graphics software package on its ability in allowing you to create one of your original graphics (for example your logo or a combined multiple image). Using technical terms evidence discuss how the following met the requirements within the scenario brief: Why you used the programs in the creation of the graphic and were there any constraints? Describe at least 3 advanced techniques you used for one of your graphics. Additionally you must discuss what affect the techniques had on the graphic to enable the graphic to be appropriate for inclusion in the leaflet created in Task 7. How did the graphic meet the requirements in the scenario brief? Remember your logo/combined multiple images should be fit for purpose and be of a near professional standard in order for you to produce a report to meet D1. _____________________________________________________________________________________ Task 11 D2 Present the enhanced document obtaining feedback. Present your created, sourced and edited images and graphics, along with the final enhanced document to at least 3 members of the target audience stated in the scenario brief. Use feedback sheets, questionnaires or interviews to gather the users opinions. The audience completing the feedback sheets should be told what they are reviewing and what the images are intended to do. The target audience should identify possible improvements. The images and document can be presented either as image files or showcased in a presentation or web page. Evidence for this criterion is completed feedback sheets and the final images.

Philosophy of Education Essay -- Philosophy of Teaching Statement

Philosophy of Education School. What is school? School is something where kids go five days a week to learn new things each day. School is where they get a good education so when they get out of college they can go get a high paying job and support their family. Having an education is something that will help you when you get in the real world. Education is something that has helped me to pursue my dream, which is to go to college and get a job as a teacher, which was influenced by my father. In my paper I plan to tell you about my views of nature of knowledge, purpose of education, why education is important, what I want to accomplish as a teacher, what one want the students to accomplish, methods, discipline, and curriculum. Today children are classified into three groups AP , intermediate, and LED. The children are strongly influenced by their environment just as Plato had said. If kids were born with the same intelligence, then we wouldn't have to classify them into three groups. One example to show that Rousseau' s theory was wrong is when I was in second grade and the teacher have us a reading test. The test was to see who could read well enough to move to a higher reading level. Some of us moved and some didn't. If Rousseau's theory was right that every student had the same intelligence, then every kid would have passed the test and moved to a higher reading level. However if kids that weren't read to as a kid are more likely to have lower scores in reading. Knowledge is the particular range of one's information or acquaintance with facts. This is something that is absolute and by that it means it will never change. What you learn can only make you understand life more. Life is knowledge, if you k... ...o think physical education classes can be good for teaching the students the importance of team work. The reason I think Health is important, is because most kids today doesn't know how the body works and don't know how to eat a healthy diet. Health goes right along with P .E. , because in Physical Education I'm promoting physical activity and in Health I'm promoting proper eating habits. It all ties in together on how to have a properly fit and healthy body that can produce a long healthy life. Many of the views that I gave you are similar to the views of Plato's. Many of the views discussed why education is so important in a person's life. Having a education is something that will help you beyond the work force it will help you in life itself. If it wasn't for the education that I have received over the years, I wouldn't be pursuing my dream as a teacher.

People Like Us :: Literary Analysis, David Brooks

This essay will discuss the intrinsic relationship between diversity conceptualization and social integration presenting a response against David Brooks’ essay entitled â€Å"People Like Us.† In order to do this I will discuss four crucial elements: the influences of different definitions of diversity in cultural unification, Brook’s ideas about social groups working together and social groups coexisting together, the importance of diversity, and the influence of diversity in social changes. I will examine why some people have the perception that our American society ignore or see as unworthy diversity. Thus, I will dispute Brook’s view stating that our society disregards diversity, and Americans just pretend that it is important to them. First, I will discuss the influences of different definitions of diversity in cultural unification. The major problem concerning this issue is that many people differ in the real meaning of the concept and how they view their personal involvement. Brook argues that â€Å"we do not really care about diversity all that much in America, even though we talk about it a great deal† (306). However, they are the general, erroneous interpretations of diversity that are really creating this wrong image of indifference. According to Kira Hudson Banks in her research entitled â€Å"A Qualitative Investigation of Students’ Perceptions of Diversity,† many people defined diversity as race and do not include other types of diversity (153). The real definition of diversity includes different elements of the identity and culture of each person. Diversity involves cultural differences, such as origins, religious or political affiliation, race, and gender, and other more profound differences, such as experiences and personality. As Banks argues in her research, the real definition involves several elements of our identity (149). Therefore, the way in which we define and conceptualize diversity affects the way in which we interact with people of others culture, race, and affiliations. Second, I will discuss Brook’s ideas about social groups working together and social groups coexisting in a specific area. According to Brooks, in the United States we cannot see neighborhoods with different races or cultures because people always try â€Å"to group themselves with people who are basically like themselves† even in their workplaces (306-307). He makes this asseveration giving just an example on how wealthy Democratic and Republican lawyers do not tend to buy expensive houses in the same neighborhoods (307). However, in our country we can see middle class neighborhoods where we have different social groups coexist together, such as Coral Gables in Miami, Fl or Pembroke Pines in Broward, Fl.

Global Limited System Essay

Global Limited is a global provider of infrastructure information systems, whose services cater to a wide range of industry sectors. One of Global Limited’s business objectives is information security for their clients. In order to provide their clients with information security, Global Limited has utilized a risk management approach to protect their client’s information. From a security standpoint the step taken by Global Limited are sound and will maximize the security of their client’s information. The main weakness as such will remain at the user level. If the end users both internal and external are not security conscious and vigilant in their security awareness then there is a risk of a vulnerability being exploited. The access controls Global Limited implemented using access tokens and PIN numbers for authentication provides a level of security to protect unauthorized access to data and systems. The additional use of the Data Loss Prevention (DLP) product to manage data across the network is integral to compliance of the CIA triad. Global Limited’s approach of layered security from end- point to end user utilized several different methods of controls thus providing their clients with a single comprehensive strategy. Although there is no real way to have complete security against all threats, Global Limited has provided their clients with a secure solution without being so intrusive that the end users cannot do their jobs. If a company or organization’s data and systems are not secure, be it from lack of proper controls or improper physical security, then they would be out of compliance with industry standards. According to the SOX act a company is supposed to have internal controls in place to prevent and detect unauthorized access of financial data. Global’s risk management approach was a key factor in the success of their efforts to protecting their cl ient’s information assets. By utilizing risk management strategies Global was able to detect vulnerabilities where there were the  most likelihood of threat and implement controls to detect and/or prevent breaches of the security controls. The risk management process ensured Global addressed security measures at all levels of the IT/domain. Having remote external access to Global’s network poses many threats. Lack of physical controls over devices could result in breaches. If a person lost a laptop that ad sensitive data or kept their login credentials stored on their phones, an unauthorized person could gain access. If data is not properly classified and protected it could be compromised through VPN. Some other tools that are comparable to those used by Global are Biometrics and cryptographic keys used for authentication. Titan CMS is similar to Global’s DLP suite in that it classifies, monitors and secures data across a network. Clone Guard provides vulnerability scanning, intrusion detection, and penetration testing to test an organizations defensive countermeasures and identify threats. References Managed Network Security, IDS IPS Solutions Provider – Clone Systems, Inc. (n.d.). Retrieved March 30, 2014, from http://www.clone-systems.com/?gclid=CPCGzpWn1r0CFaVxOgodtEcAeQ Titan CMS content management systems. (n.d.). Retrieved March 30, 2014, from http://titancms.com/home.htm

Review of The Epic of Eden Essay

The Epic of Eden: A Christian Entry into the Old Testament. Sandra L. Richter, Intervarsity press, 2008. ISBN: 978+8308-2577-6 Albert Einstein once said â€Å"Peace cannot be kept by force; it can only be achieved by understanding. † This is an extremely powerful quote, and I will seek to convey its strength, as applied to our lives as Christians, upon the careful review of Sandra L. Richter’s The Epic of Eden: A Christian Entry into the Old Testament. Richter designed this text as merely a tool by which we might further our understanding of the Old Testament narrative. With one minor glitch in her system, Richter handled the task as that of an expert in the field would – with patience, attention to central detail, and arresting dialogue designed to pull the reader in and leave them starving for more. Richter prefaced The Epic of Eden with a mind-boggling introduction that left no doubt in my mind that this was going to be an enlightening read, and I don’t say this casually. The second definition of the word enlighten, according to Merriam- Webster, is â€Å"to give spiritual insight to†, and Richter disguised a promise of nlightenment within the initial pages of this text. As a perfect example of this concealed assurance, Richter states that the end result of a church not knowing their Old Testament history is that â€Å"The church does not know who she is, because she does not know who she was†(17). These words resonate with the threat of a Christian identity crisis, while at the same time, the promise of an assured, powerful, Christian identity. One of the more profound ideas in Richter’s Epic of Eden is her use of an effective metaphor is chapter one. â€Å"†¦ we need to get past the great barrier – that hasm of history, language, and culture that separates us from our heroes in the faith† (21). This comparison seems to collect all of the hesitancies, the reservations, and the relative fear in understanding the Old Testament, and places them in a neat little package aptly titled the great barrier. Richter wasted no time in eliciting the appropriate internal response: there is a barrier to my knowledge of the Old Testament, and I am largely the reason that barrier exists. It became immediately obvious to me that, should I want to remove this barrier and learn more of who I am, nd where I came from, and dare I say, where I’m going, then I will require further reading. That promise of enlightenment, at this point, has become an extremely dominant theme. Richter takes a superb approach to answering the question of â€Å"How? † How will we, as Christians recognizing the need for Old Testament knowledge, come to understand the features of the Old Testament most relevant to who we are, where we have come from, and where we are going? Richter makes reference to the â€Å"dysfunctional closet syndrome† (18), a metaphor she uses to relate he idea that we possess a disorganized, collective array of varying thought and knowledge processes relevant to our Old Testament experience. In order to gain a full, working comprehension of our history, we must organize our ‘closets’, and become familiar with the pieces that are stuffed inside. Richter begins her teaching that we tend to see things through the lens of our own experiences, our own societies, our own cultures. This strengthens the great barrier in that we are not able to appreciate the events of the Old Testament, due in part to the differences between hat we know, and about that which we read. Richter points out that â€Å"†¦ to truly understand their story, we need to step back and allow their voices to be heard in the timbre in which they first spoke. We need to do our best to see their world through their eyes† (22). Richter allows the reader to identify this facet of the great barrier as more than a mere hindrance to understanding. Richter begins her breakdown of the Old Testament by stating the overall theme of the text- redemption. I would be hard pressed to find a more appropriate motivating factor in persuading one to truly nderstand the Old Testament. This is the ultimate goal in the life ofa Christian: to be redeemed by the Father for the wayward life lived as a human, who could never hope to prevail without it. Richter explains that the word redemption was actually adopted from â€Å"†¦ the laws and mores of Israel’s patriarchal, tribal culture† (40). She goes on to reference several popular stories from the Old Testament, in order to allow the reader to fully grasp the concept of redemption as it was applied in Old Testament text. The following are two examples: Ruth and Boaz – â€Å"But in his ntegrity, Boaz chooses to embrace the responsibility of a patriarch and become Ruth’s gdel – her ‘kinsman-redeemer† (42). Lot and Abraham – Lot and his household are invaded by a â€Å"†¦ oalition of Kings from Mesapotamia†¦ † (43), and Abraham, being Lot’s uncle, swoops in to save him (accompanied by hundreds of his family members). â€Å"So Abraham puts own household on the line, his own life on the line, in order to rescue his brother’s son from a strong enemy against whom he had no defense. This is anothe r expression of ‘redemption in Israel’s world† (43). The author uses these to nhance our understanding, on a more personal level, of the word redemption, and later, the impact it would have on the life of a faithful Christian when dealt by the hand of God. Richter begins to â€Å"organize our closets† by explaining the â€Å"†¦ real time and space – real people, real places, real faith† (47). In order to understand our Old Testament story, we must first â€Å"†¦ know something about the time and space our heroes occupied† (47). She does this by identifying the five â€Å"key players† (47): Adam, Noah, Abraham, Moses, and David, and their approximate time within the context of ur history. Richter, I believe, uses these figures as the framework of her explanation because each holds extreme value in the overall story of redemption. There are many stories involving other players in the Old Testament, but these five are the ones that have experiences directly relevant to our redemption. This was a masterfully crafted technique, and one I appreciate for its value in my own Old Testament comprehension. Next, Richter attempts to tackle the â€Å"real space† that these heroes occupied. Before delving into the topic, Richter acknowledges the idea that â€Å". eography is a trauma-inducing topic for some folks† (55). Remember in the first paragraph when I touched on the idea that there was a minor glitch in her system? Her attempt at wading through the waters of the geographical flood that stands ever- present in my mind failed miserably. Geography that we learn about in modern-day American education is one thing, and easy enough. Geography pertaining to the bible was an entirely different monster before reading Richter’s Epic of Eden, and it depictions of the space referenced in the text. But after her initial easy-to- nderstand reference of the pertinent places, the text became Jumbled, and I found myself constantly going back to check the maps, and then losing my train of thought. I continued on this annoying cycle throughout the entire explanation of space. I was ultimately left feeling confused and asking more questions, which resulted in the loss of information that I feel I should have been able to retain. Richter did an excellent job of keeping me entertained enough to forge ahead in my thirst for Old Testament knowledge by explaining in great detail the covenants that were held by the key layers of the Old Testament. To be quite honest, before reading Epic of Eden, I was only fully aware of the covenants between Adam and God, and between Noah and God, and I was only vaguely aware of the covenant between Abraham and God. I was delighted that Richter tackled these stories as someone with a strong passion for spreading the gospel. Because of the time and depth that she put into portraying each covenant, I am left with a broader understanding of each of the covenants, and of how they relate to my story, my redemption. Overall, Epic of Eden delivered on its (albeit hidden) promise of enlightenment. I have come a long way in the time it has taken me to read this book, and this can be attributed to the organized, complete set of facts that Richter pulled from the bible for use in aiding my comprehension, my enlightenment. I can now pick up the Old Testament, open to any page, and with my newfound knowledge, I can understand the story and know that it is also my story. An allusion to Einstein’s quote – I have found understanding, and so it is that I now experience peace.

Microwavable frozen foods

United States and China had been seemingly a stable economic partner since years ago. Trades were often made between these two big countries hence China became the third economic partner of US. And also became second in terms of exports to the US. On the other hand, exports were also given to Chin. It is simply stated that China and US were mutual in economic relations.In the Case of Microwavable Frozen Foods that we wish to export to China. The goal is to have great trade by having great facilitation on the trade that will be occurring between China and US on the exports to be presented by China(Richelson). There is really the need of understanding the wellness of good trade facilitation as well as the neediness of the good for the target company.A good must be considered really consumable for the consumers of the company.   A good trade facilitation would lead efficiently to the smoothly flow of the transactions as well as simplifying the process, documentation and information to be held during the transactions. Smooth flow of transaction may lead to lessen burdens especially with the cost of business trade and great security and control. Being an international trade, during the transaction there must be some factors to be considered the contract to be made regarding the border and custom issues and transport services.When dealing with international trade, awareness to the business transaction made is a great factor to have high performance in the business world(My Own Business). In the export of microwavable frozen foods, we should consider the type of product that we wish to present to our trade partner by ensuring a highly rated product to achieve mutual pleasures between your partner and the exporter yourself.Contracts should be also one of the necessary materials in doing international transactions even only locally. A contract can ensure that your goods will be at good or it is naturally needed for the development on good partnership. Indeed, contacts are capable for the mistakes that would possibly do during the transaction and trade. With contracts, trade partner were both attain benefits especially during fault and blunder for the transactions. With contacts, both parties are well secured for the deal and companies as well be secured.When dealing only with the company for the transaction to be made, there is also the need to understand and to be aware of the country’s laws for any exports to be received by the company within the country. It is the responsibility as a exporter to perceive all necessary transaction procedures to be made.The exportation must be guided according to the Border and Customs ruling of China where our business partner was located(McIntyre). This method of knowing more about borders and custom rulings will improve the efficiency of the trade as well as run smoothly due to conformity to the rule. There was also sometimes that before making the transaction, there is a need for the presence of any business related offices as well as security offices for the importing country to manage the trade simultaneously and secured.Regarding with this, the paper document as well as the good must be presented first to the clients together with their business lawyers for the preparation of good del and agreement to be held in the near future. With the help of each lawyers of both parties, deal and agreements will be efficiently be made and completed. Prior to the aid of lawyers, the risks of ignorance to the deal and agreement will be merely obliterated.Financing the exportations of goods was truly beneficial as well as other requirements such as contract and agreement. Any financing requirement must be fulfilled eagerly for the progress for the progress of the transactions(Co.). Because making a great transaction is relevant for the payment of your exported Goods. Cost of good also should be considered, because the target company was not only making agreement with one exporting company.A ttractive and competitive pricing of Goods should be recognized as looking for the business as a competitive one. Because they were not only dealing with us, we must consider other rivals pricing or cost of good to be able to cope up with the competition in the world of business most likely in the world of exportations. As a response to other goods prices, we can offer credits and extend their payment dues and this will enable our transaction that would take place in place of other exporters.Regarding with the international trade there still one important thing that should be discussed; this is the American Depository receipt or ADR. This is simply known to be non other than share of stocks acquired by non US companies for their trade with US Company(Kamlet and Regnery). This is an efficient way of handling trade of non US Company with us because they can acquire share of stocks that can be invested when any trade was made between our company and theirs. This is a great help to them if they wishes to stock trade in any US stock exchange.Being an exporting company, these were truly considerable facts and details that we be looking upon when dealing with our clients especially in abroad. Having knowledge with these things would remarkably a great sense of competition that would further be accomplished. Paying attention to the client’s yearning and yearning would be capable for us to manifest a good business performance alongside with other big companies surrounding us. Preparing for these activities such as trading would not be as tough if we consider all the things of factors of a good and competitive business and also it will help lessen any risks for any transactions to be made.Work Cited:Co., Unz &. â€Å"Financing Export Transactions.† 1999.Kamlet, Art, and George Regnery. â€Å"Stocks – American Depositary Receipts.†Ã‚   (2002).McIntyre, Doug. â€Å"Investing in China.†Ã‚   (2007).My Own Business, Inc. â€Å"Internationa l Trade.† 2007.Richelson, Jeffrey T. â€Å"China and the United States: From Hostility to Engagement, 1960-1998 †Ã‚   (1999).

Book The Problem of Media: U.S. Communication Politics

The book The Problem of Media: U.S. Communication Politics in the Twenty-First Century written by Robert W. McChesney discusses the issue of media Reform. He argues that, â€Å"The Policies, structures, subsidies and institutions that are created to control direct and regulate the media will be responsible for the logic and nature of the media system whether their content is good, bad or a combination, the media therefore presents a political problem for any society, and an unavoidable one at that† (16). He contends that there are two main issues on this problem.   The first problem is the structure that creates the content of the information and the second is the structures themselves.   He believes that the way society makes it decisions on how to structure the system and how it decides to solve this needs reformation.   Debates, he believes, will direct shape and create value to the media system. McChesney writes of how media will exist in all societies.   But their structure and content is determined cultural, economic and political and this determines the amount of solutions each society has to choose from.   In different societies the controlling government decides how this is structured.   He mentions dictatorships and authoritarian regimes will create the type of media that will influence and give him more power and stopping any chance of opposition.   With a democratic society the problem exists between those with power and those with none.   In this society the power is with the media and it is this power that gives a strong support in the building of democracy making media a political tool. The problems with media being a political tool in a democracy, he states is well known.   The foundation of this is that in order to have a democratic society the citizens must be informed and the media is the tool for this.  Ã‚   It is not that the media is to create the democracy but help to make it more effective to members of that society.   The issue in the reform is all about content.   If it is balanced with views that express both sides of the road.   Giving an opposite stand to democracy, equally important for the society members to make choices on how to structure their society and even more important is how media affects economics. Media’s beginning influences were in economics and soon spread to politics.   McChesney believes that, â€Å"In the United States the starting point for grasping the problem with media is seeing where the media fits in the broader capitalistic economic system† (117).   The problem is between the role media has in the profit-making commercial structured organizations and the need for information that deals with information needed for a democracy.   â€Å"It is this tension that fuels much of the social concern around media and media policy making† (17). The author gives great attention to the meaning of problem and how it relates to what is deemed the problem of media.   I thought this to be kind of repetitious because he gives meaning to the word problem often throughout the book.   I thought that maybe he was trying to make a point at how media will take something and give it so many different meanings as he did.   He then goes on to give a history of the media to give the reader a sense of where it was coming from to see where it was going.   Giving a good historical account of the affects of broadcasting in the 1930’s that created the way our society makes media policy. He then moves into an analysis into how media became corrupt, deceitful, and missing ethical bases just within this century.   McChesney believes that the United States has not faced these problems making media a servant to those in society that are self-servant.   These are usually the ones that make any decisions in private such as the media corporations that are driven by profits, ignoring what society needs. â€Å"This system has contributed to a political crisis of the highest magnitude and unless it is confronted directly will severely limit our ability to make progress on any of the other major social and political problems that face the nation† (21).   Media should help to give the society an ability to have informed debates on issues that arise from that society. After reading the book it gave me much to think about, but really no clear solution.   Granted he did talk of reforms but in what sense?   In my opinion reform should come in the way we educate our society.   Now with new technology freedom of speech is a whole new attitude.   Everyone has something to say, whether right or wrong.   I do think there should be some kind of reform, but I’m not sure what kind of reform would be effective.   Education society more on what the meanings of context and content would be more effective than trying to define the problem in multiple ways. I really didn’t understand context or content until I went to college.   It’s pretty simple but applying it everyday wasn’t something I did until college.   Now everything I read or see on television I take with a grain of salt, until I research it a little more I don’t hold it true.   This kind of education needs to be applied in primary learning structures.   This would help greatly with structuring a well informed society. I felt the book was very informative, but difficult to read.   I believe that this would make a very good book for educational structures to use.   It awakened an issue in me that I knew was there, but really didn’t think about too much.   I believe this to be pretty true with much of society.   Just yesterday a friend had mentioned something he had heard on the radio about making young school children in Australia stop sing a Christmas song that used the phrase â€Å"Ho, Ho, Ho† because of the implications of it’s meaning, whore. At first I was shocked and angry but after thinking awhile I first thought, the content wasn’t probably reliable or it was taken totally out of context and if it had to do with a more important issue I would have researched the information to find the truth.   This is why I believe media reformation is something that needs to be addressed but the key to the solution is education. Works Cited: McChesney, Robert W.   The Problem of Media: U.S. Communication Politics in the   Ã‚  Ã‚  Ã‚  Ã‚   Twenty-First Century.   New York: Monthly Review Press, 2004.   

Gender roles in leadership and how they impact behavior Research Paper

Gender roles in leadership and how they impact behavior - Research Paper Example Action of any leader has been always dependent on the response given by the followers, and these actions also responsible to control the leader’s future activities. Therefore according to Sullivan leadership in a mutual process of influence between an individual (leader) and the followers to achieve a certain goal. (Sullivan, 2009, abstract). With the development of society and work culture, it is now very clear that the opportunity to free both men and women from the concept of gender stereotype is already there, to understand the implication of this change it is quite essential to discuss about the history of gender roles in respect to leadership. According to Perschel (2009), There was a long standing though that men were strong and assertive where as women were communal, strong and understanding, this was the thought process presented to describe why the successful women were not the leaders. But according to her, this concept brought few questions such as why in the first place leadership was only associated with men and so on (Perschel, 2009). History of leadership: During 1900 most of the people were not well educated and therefore he leadership role was associated with only a few men, the theory of the great man clarified the fact that due to that less education only a handful of men was associated with leadership power and enjoy superiorintelectual and moral capabilities. But after world war I and II, the scenery started to change as more people get well educated and different industry all over the world was in search for more leaders. During the middle of 1900 century people who was acting as the leaders were used the military style and command .These were also noticed in different hierarchialorganizations where the prevalence of command and control level were established. Most of the leaders were men and the power was distributed among them. They used to be dominative, aggressive and individualistic. By the late 20th century women used to take part in the management activities but at the beginning they have to learn how they could survive in the culture of command and control of men. The minority group of female, who entered the management structure are initially recognized just as tokens. Perschel refers to the concept of â€Å" rules of three†- there was a necessity to have at least two people supporting the thoughts of minority groups, before it could be heard by the dominant male management team. According to her, women needed to show their power-both individualism and assertiveness with a proper balance of feminity, softness and community orientation to be heard and get proper attention by the top management (Perschel, 2009). Change in Gender Stereotype in Leadership: With the development of the world economy and standard of work culture it is at present absolutely necessary that every organization has to be fast and nimble in order to be successful. leaders of the top management need to create a work culture where the employees feel comfortable and adapt quickly.the high performing work force can only be managed by a leader who have qualities that ensured 6the belief on each and