Marketing and Sales Essay Example | Topics and Well Written Essays - 5000 words - 1

Marketing and Sales - Essay ExampleThese three concepts form the backbone of many an(prenominal) successful marketing strategies. But, the fourth P- go into is often overlooked by most of the marketing experts and business men. every product should actually be produced, priced and promoted according to the enthrone it is distributed. The company should decide whether to implement large-scale statistical dispersal in the argona or selective distribution, based on the economic, social and cultural influences of the place chosen. A company can choose to distribute a product in a place intestivley, selectively or exclusively. The pricing and promotional budget should be determined based on which type of distribution is selected for a particular place. The marketing concept changed phase from make-and-sell to sense-and-respond way back in the past cytosine (Kotler, 2008). Only companies producing exclusive products catering to the needs of people living in certain places thrive. They distribute the products all where there is ample need. For example, consider the Voltas all weather AC designed and marketed for people living in deserts exclusively. The AC keeps the room cool during the scorching mid-days and heats the rooms automatically during the biting cold nights. They are much affordable than the room heaters used in the western countries and is portable. They can be used notwithstanding in tents. The product was a great hit and it surpassed several competitors in sales revenues this summer. Integration of Place and Pricing Place is directly connected with pricing. Consider Marks and Spencer an Tesco departmental stores. M &S aims in selling branded, high cost products in all its stores no matter where it is placed. Tesco sells small packets of local products at an affordable cost in rural areas. It sells branded and costly products in its urban stores . This simple place related pricing helped the company to grow enormously in a short period of time, chal lenging the decades old M&S in profits. Differentiation stems from uniquely creating buyer value (Porter, 1985, p 150). Tesco did honest that. They created a difference by understanding the buyer value pertaining to the place. Relationship of Place with Pr