Miu Miu Advertising and Marketing Technique Essay

Miu Miu advertisement and Marketing Technique - Essay ExampleIn 1998 she opened Miu Mius first North American boutique, in Los Angeles.Miu Miu was in fact an addition onto the original Prada line of credit, and was introduced in 1992 as a lower-priced line aimed at a younger audience. The Miu Miu line, which shares Miuccia Pradas nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. (Wikpedia, 2006).Miu Miu is considered to be the youngest and almost dynamic line by Prada. It is known for being a much more fun and sophisticated label and its womenswear is always lovely, making desirable clothes rarely seen before. In its advertising rouses, waif-like models are apply in home photo poses, in order to add onto this bohemian style. And so, named after its creators nickname, Miu Miu was introduced as anti-fashion fashion. The label has a habit of globe-trotting and moved its show to the United States for three seasons starting in 1994. It was in fact i of the first of a number of secondary Italian lines to hop over to New York Fashion Week. In 1997, Miu Miu showed in London for one season before returning again to Milan.Headquartered in Italy with another positioning in New York, they have a wide range of clothing and accessories, including everything from slide sandals to trendy develop skirts and dresses. Miu Miu is considered to be an accessory-strong brand, who has carved out a significantly separate identity from the main Prada line by associating itself with emerging actors, artists and musicians. Indie stars such as Ludivine Sagnier and Selma Blair have populated its advertisements, and Miu Mius forthcoming spring campaign is said to be featuring stars such as Kim Basinger and Camilla Belle. Miu Miu strives to advertise and reach their customers through many different forums, including sell outlets, television, magazines, and online. The reason for this is to allow as many potential customers as p ossible. Although their main consumer target focus is the younger women demographic (20-30), their designs can be worn by women of basically all seasons. The clothes are swish and dressy while still remaining classy and conservative. This assists a great deal in their marketing strategy, in that a larger group of women fall into the wearable category than many other designer brands. some(prenominal) times a brand will focus strongly on a specific age group, whereas Miu Miu seems to have more freedom of choice in that area.Miu Mius look is rather upscale, and they use high smell materials to design each piece of clothing. They continuously purposely aim to primarily sell their clothing lines in high-end designer stores, in order to retain the idea of quality. Their designs are sold alongside other magnificently known designers such as Dolce & Gabbana, Roberto Cavalli, and Versace. Miuccia Prada likes to use a lot of crunchy polyester, parachute nylon, and other synthetic substa nce fabrics. As for colors, the Miu Miu line tends to have many different tones of green, browns, white, cream, and black. In her most recent line of skip/Summer 2006, the Miu