Essay --

Mekanism is a San francisco-based creative digital agency that is founded in 2000 by Tommy Means. Mekanism is derived from a company named Complete Pandemonium. Means saw a big opportunity of the internet for a great media platform that was non being deployed and understood by people and company back in 2000. Means started to grow his view to an independent integrated creative deed studio to develop the branded content outside traditional market communication channels. Means aimed the mission to place the sack media at the kernel of all advertising, and to make marketing more effective among all the separate platforms. Immediately the agency was founded as an independent entity, he added three partners. Pete Caban as a head of digital, Ian Kovalic as an administrator creative director, and Jason Harris as an executive producer. Pete Caban leads technology development, new media initiatives and business operations. Focusing mainly on projects touch rising content platforms, Caban directs the technical development of Mekanisms client campaigns by leveraging the industrys latest innovations to deliver targeted content to the widest base. Ian Kovalic brings an delicious and creative background in design, interactive and animated storytelling. As executive creative director, he oversees most of the design execution across commercial, web and branded entertainment. Jason Harris leads the strategy and production of branded entertainment campaigns. His core decoct is fostering Mekanisms position as the premiere storyteller for emerging media. Harris represents a unique mix of strategy, management and production expertise. He full treatment attentively with brands to help make hit content, develop community platforms, and fire reach a... ...Super bowl, Mekanism continued engagement with the audience, with the contests where hundreds of thousands additional fans came to watch the spot mannikin by frame and hunt for planted easter eggs. Average propagatio n on Pepsi.com was unbelievable, 4 minutes and 35 seconds. The program garnered press ultimately every outlet from USATODAY, to the New York Times to the Today Show. Through paid, own , and earned media, it received over 5.5 billion impressions. In the end, Mekanism created a Fan-made assemble down that looked stunning, and delivered on the creativity and passion of its audience which generated buzz long in the lead and after the Super Bowl. But most importantly, Makanism amplified the voice of the now generation, and Pepsi put its marketing focus on the people who really matter, its consumers. http//youtu.be/a6YjAWU6_Qw